IMPORTANT DATES FOR LATINOS                YOU WANT TO BE PART OF

JANUARY / REYES MAGOS “Wise men” After Christmas and for those kids, Santa
Clouse missed. Latinos have “Reyes Magos,” an extra chance to be present in a kid’s life. Ad must be ready last week of December.
SAN VALENTIN / FEBRUARY 14 and PRESIDENT’S DAY. Big-time commercial dates. Your ads need to be ready the first week of February.
MARCH / PRIMAVERA (Spring Time) Goodbye, winter. HELLO, INCOME TAX MONEY!!  The change of weather and tax season activates the economy. The ad needs to be ready in the middle of March.
APRIL SEMANA SANTA Easter. Say “YES” and be seen. Be ready by the middle of
March.
5 DE MAYO (May 5). Your company will benefit from being part of our community. Ads need to be ready last week of April. 10 de MAYO / Mother days. Have your ads prepared at the beginning of the month.
JUNE / DIA DEL PADRE (Father’s Day) Same importance as Mother’s Day. Have ads ready the first week of June.
JULY / INDEPENDENCE DAY As American as The Tacos. You can’t afford to be missed by 12.000 readers enjoying a break from work at home. Ads are to be ready in the last week of June.
AUGUST / RETURN TO SCHOOL. The economy reactivates with the coming back to school. Ads are to be prepared the first week of August.
SEPTEMBER / MES DE LA HISPANIDAD. Hispanic Heritage Month. Have a close relationship with your Latino workers, customers, or friends. DIA DEL TRABAJO or Labor Day. 90% of Latinos work. Economically speaking, your advertising money will produce. Have ads ready by the middle of August. INDEPENDENCIA DE MEXICO. Mexico’s Independence Day to celebrate the 15th. Have the ad ready last week of August.
OCTOBER / DIA DE LA RAZA Columbus Day. Don’t be ignored. Be prepared. Have your ad ready last week of September.
NOVEMBER / DIA DEL VETERANO / Veterans Day. Have your ad ready last week of September. ACCION DE GRACIAS. Thanksgiving Day ads need to be ready by the middle of November.
DECEMBER  /NAVIDAD Christmas day. Ads need to be prepared for the first week of December. AÑO NUEVO. New Year. Have your ad ready at the beginning of December